Search Database Project

Situation:

· Managing more than 200 dental locations at Affordable Care.

· When our search agency transition partner came in early 2024, we had practices that had a variety of different campaign structures.

· Some had 15 campaigns, and others had 5 campaigns. Keyword taxonomies varied from campaign to campaign.

· This lack of standardization led to a risk of mistakes and made it very difficult to troubleshoot issues with lead generation for our different dental locations due to the many different changing variables from campaign to campiagn.

Task:

· Create standard campaigns for the services we offered while also allowing customization at scale.

Action:

· We did this by creating a build process in collaboration with our search agency transition partner.

· This started with a database that had the unique information from each practice. It would then automatically pull this information into our search template when we put the practice number.

Result:

· We were able to reduce the errors by 43% and the time to build campaigns by 55%.